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The Real Estate Sales Machine

Real estate sales is treated like a talent game. It's a systems game. This course gives brokers, agents, and sales leaders a complete machine: lead generation, qualification, follow-up, closing frameworks, and the management rhythm that keeps it running.

Level
Intermediate
Duration
Self-paced
Lessons
12
Access
Lifetime

Coming soon

Enrollment is not open yet. Join the waiting list to be notified when this course becomes available.

  • Secure checkout
  • Templates and working documents included
  • Future updates included

Outcomes

What you will build

You will leave with a documented sales process, working scripts, a follow-up engine, and a pipeline you can read at a glance.

Build a lead pipeline that doesn't depend on portals alone

Qualify buyers and investors in minutes, not weeks

Install a follow-up engine that closes 'lost' leads

Use closing frameworks that respect the client and win the deal

Manage a sales team with numbers instead of pressure

Curriculum

5 modules, 12 lessons

01The Machine Mindset

2 lessons

  • Why talent-based sales teams stall

  • Anatomy of a real estate sales machine

02Lead Generation Channels

3 lessons

  • Channel strategy: portals, referrals, content, outreach

  • Building a personal lead engine as an agent

  • Developer and project lead systems

03Qualification & Discovery

2 lessons

  • The qualification framework

  • Reading buyers vs. investors

04Follow-Up & Closing

3 lessons

  • The follow-up engine: cadence and content

  • Objection frameworks that keep trust

  • Closing without pressure

05Managing the Machine

2 lessons

  • Pipeline metrics and forecasting

  • The sales meeting that actually works

Who it's for

Built for people who execute

  • Real estate agents and brokers
  • Sales team leaders at developers and brokerages
  • Brokerage owners building a sales organization

Your instructor

Weeam El Naggar

Business development consultant, real estate advisor, founder, and author of MBA FOR BUILDERS. Everything in this course comes from operating real businesses and advising real teams — the same systems, installed live with clients, distilled into a program you can run yourself.

More about Weeam

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FAQ

Common questions

Does this work outside my market?

The system is market-agnostic. Examples draw on Middle East and international markets; the frameworks apply anywhere.

I'm a solo agent. Is this still relevant?

Yes — the personal lead engine and follow-up modules are built for individual agents as much as teams.

How is this different from motivation-style sales training?

There is no hype here. You get processes, scripts, cadences, and metrics — assets you install, not feelings that fade.

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