THE BUILDER COURSE
Not a video library — a supervised installation. Over 8 weeks, a cohort of at most 25 founders installs the systems of MBA FOR BUILDERS (Parts I–II) into their running companies: personal operating system, value and JTBD, the marketing engine, the sales machine, decisions and meetings, hiring and delegation, KPIs and dashboards, and quarterly planning. Completion is measured in evidence, not attendance.
- Level
- Intermediate
- Duration
- 8 weeks · one 90-minute live session weekly
- Format
- Live 8-week cohort
- Cohort size
- 25 founders max
Coming Soon
Enrollment is not open yet. Join the waiting list to be notified when this course becomes available.
Cohort of 25 founders maximum. Next cohort dates: to be announced. An Arabic cohort with Arabic-original materials follows the first English cohorts.
What's included
- 8 live 90-minute sessions (teach 30 / workshop 45 / commitments 15)
- The Builder's Workbook — one spread due weekly
- The Monday Seven ritual in the cohort space
- Weekly peer review with fellow founders
- Guest builder sessions in weeks 4 and 7
Outcomes
What you will build
Graduation requires 6 of 8 weekly evidence items plus the capstone: 'My Company's Operating Manual' — a 5-page document assembling your maps, laws, and logs.
A rebuilt calendar with visible deep-work blocks
A one-page JTBD of your real customer
Known CAC for your top marketing channel
A written SPIN sales script — used on a real call
A live decision log and one meeting killed
A delegation ladder with tasks actually moved
Your seven numbers, live on a dashboard
Quarter OKRs set and a signed 90-day map
Curriculum
8 weeks — one live session and one evidence item each week
01Week 1 — The Builder shift + personal OS
2 lessons
Live session: the Builder shift (Chs. 1–2)
Live session90mEvidence: calendar rebuilt — deep-work blocks visible
Evidence · Workbook
02Week 2 — Value + JTBD
2 lessons
Live session: value and JTBD (Ch. 3)
Live session90mEvidence: one-page JTBD of your real customer
Evidence · Workbook
03Week 3 — The marketing engine
2 lessons
Live session: the marketing engine (Ch. 4)
Live session90mEvidence: CAC known for your top channel
Evidence · Workbook
04Week 4 — The sales machine
2 lessons
Live session: the sales machine (Ch. 5) + guest builder
Live session90mEvidence: SPIN script written and used once — call notes
Evidence · Workbook
05Week 5 — Decisions + meetings
2 lessons
Live session: decisions and meetings (Chs. 11–12)
Live session90mEvidence: decision log opened (3 entries) + one meeting killed
Evidence · Workbook
06Week 6 — Hiring + delegation
2 lessons
Live session: hiring and delegation (Chs. 13–14)
Live session90mEvidence: ladder board — 10 tasks rung-numbered, 2 moved
Evidence · Workbook
07Week 7 — KPIs + dashboards
2 lessons
Live session: KPIs and dashboards (Chs. 15–16) + guest builder
Live session90mEvidence: the seven numbers live — screenshot
Evidence · Workbook
08Week 8 — Planning + the gate
2 lessons
Live session: planning and the gate (Ch. 17)
Live session90mEvidence: quarter OKRs set; the 90-day map signed
Evidence · Workbook
Who it's for
Built for people who execute
- Founders running a real company who want systems installed, not theory admired
- Owner-operators ready to commit to weekly evidence for 8 weeks
- Founder + team member pairs installing the systems together (team seat)
Your instructor
Weeam El Naggar
Business development consultant, real estate advisor, founder, and author of MBA FOR BUILDERS. Everything in this course comes from operating real businesses and advising real teams — the same systems, installed live with clients, distilled into a program you can run yourself.
More about WeeamFAQ
Common questions
Is this a video course?
No. It is a live 8-week cohort: one 90-minute session weekly, a workbook spread due each week, peer review, and evidence-based completion. There is no passive library to binge.
How many people are in a cohort?
25 founders maximum. Early cohorts are led by the author.
What do I need to graduate?
6 of 8 weekly evidence items plus the capstone: 'My Company's Operating Manual', a 5-page document assembling your maps, laws, and logs. Graduates enter the alumni wall and the certification pipeline.
Is there an Arabic cohort?
Yes — same architecture with Arabic-original materials and GCC-friendly session times, launching after the first English cohorts.
When does the next cohort start?
Dates will be announced. Book a consultation or use the checkout interest flow and you'll be contacted when enrollment opens.
Enrollment is not open yet. Join the waiting list to be notified when this course becomes available.
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