Weeam ElNaggar · Al-Arrab
Get the bookWhat property marketers would rather you didn't know
Don't buy property from anyone, including me, until you've read this book.
A licensed property broker shows you what really happens behind the sales desk, and how to run the numbers on any deal yourself.
Includes 3 bonuses with the book:
- AI-powered personal buying plan from Al-Arrab AdvisorA written brief on your situation, with projects matched to your budget and goals
- 1:1 plan review callWith the Al-Arrab team, before you sign anything
- Net yield worksheetSee what any unit really returns after costs
+ Every future update of the book, free
Read in English or Arabic · on phone or laptop
Buying from overseas?
You're new to the market. They know it.
Worried you'll walk into a trap because you don't know the market?
Buying remotely, and afraid that'll be used against you?
No idea which communities, what's a fair price, or who to trust?
Every agent who calls wants you to decide today?
Most overseas buyers start from zero: no feel for the communities, the real transaction prices or the local rules, and the first person to explain the market is the one selling to them. This book puts you on the informed side of the table before you speak to a single agent.
A taste of what's inside
What you hear in the sales gallery, and what you'll know after reading
Five examples. Each one is worked through with real numbers in its chapter.
Do the math
For AED 27, learn how to avoid a loss that can reach AED 178,000.
Three common mistakes on an AED 1M unit
AED 178,000
- Paid 5% over fair value
- 50,000
- Above-average service charges, over 10 years
- 48,000
- Lower rent than a comparable unit, over 10 years
- 80,000
No fraud, no market crash. Just details the buyer didn't know. (Full example in the book's introduction)
What it costs to learn how to avoid it
AED 27
The price of a coffee, against years of regret.
Plus 3 bonuses and a full money-back guarantee.
Not everyone welcomed this
Why would a broker reveal what happens behind the sales desk?
Because buyers who understand the numbers make better decisions. Even my own sales team wasn't thrilled about this book: it hands you the questions salespeople would rather you didn't ask.
It also protects you from the well-meaning agent who simply doesn't have the full picture, or doesn't know what actually fits you.
Once you've read it:
- You'll know how to read every number in the contract before you sign.
- You'll walk into any sales gallery knowing their questions before they ask.
- You'll know when to say yes, and when to walk away with confidence.
Table of contents
What's inside the book
- 01Why I tell you: don't buy from anyone
- 02Reading the market by the numbers
- 03How property marketing targets you
- 04The seven deadly mistakes
- 05What brokers won't tell you
- 06Getting in: off-plan or ready?
- 07Exit strategy: know your way out first
- 08ROI math: run it yourself
- 09How big-portfolio investors think
- 10The 7-stage buying plan
- Appendix40-point due-diligence checklist
- AppendixNet yield worksheet and market glossary
The other side of the equation
Buying right doesn't just protect you from losses. It keeps money in your pocket.
When you know how to buy, you pay fair value instead of hype value, pick the unit that rents for more, and steer clear of buildings with inflated service charges. Each of those decisions keeps paying, year after year.
In the book's worked example, on a single AED 1M unit, the gap between an average choice and the right one comes to about AED 178,000 over 10 years. That's roughly $48,000 that stays with you instead of someone else.
Where the difference comes from (book example, AED)
- Fair price instead of 5% over
- +50,000
- Lower service charges, over 10 years
- +48,000
- Higher rent from a better unit, over 10 years
- +80,000
- Stays with you
- AED 178,000
Illustrative example worked in the book's introduction, not a promised return. Your actual result depends on the unit, the market and your own decisions.
I want to buy rightBonus #1
Al-Arrab AI Advisor: a buying plan written for you
What is Al-Arrab AI Advisor?
A digital property advisor powered by AI, built by Al-Arrab specifically for property investors and trained on the book's own methodology. Its job is to turn what you've learned into a written buying plan that's yours alone.
- Asks about your budget, goals and circumstances
- Runs the numbers on your figures, not the brochure's
- Suggests projects that fit, and flags what to watch
- No promised returns, no pressure to buy
How it works
- Answer 10 questionsAbout your budget, goals and situation.
- Get a written briefYour situation, a suggested allocation, the reasoning, the risks and your next step.
- Plus projects picked for youSelected by AI from multiple developers across the market, not from a fixed list of ours. Each comes with a full report: photos, prices, available units and payment plan.
Al-Arrab brief · Personal buying plan
Illustrative sample · fictional data- Your situation
- Based in London, AED 1.2M cash budget, goal: rental income, 7-year horizon.
- Suggested allocation
- 60% ready · 40% off-plan
- Rationale
- Rental income from year one, without locking your whole budget in at once.
- Watch out
- Service charges at Project A run above the area average. Ask for the last 3 years' history.
Projects suggested for you
Project A
1-bed · ready · from AED 850,000
Full project report →
Project B
Studio · off-plan · from AED 620,000
Full project report →
The full offer
Everything you get with the book
The complete book, plus three bonuses designed to turn what you learn into an actual decision.
Core product
Buy Right, the complete book
10 chapters plus practical appendices, in English and Arabic, on any device.
$7
Every future update, free
Whenever we refresh the numbers or add a chapter, the new edition lands in your account at no extra cost.
Free bonus #1
AI-powered personal buying plan
Al-Arrab AI Advisor asks you a set of questions, then writes a buying brief built around your goals and budget, with projects matched to you by name. How it works
Sold separately at $25IncludedFree bonus #2
1:1 plan review call
When you're ready, the Al-Arrab team walks through your plan with you, line by line, before you sign anything.
Sold separately at $75IncludedFree bonus #3
Net yield worksheet
Plug in any unit's numbers and see its real return after fees and running costs, in minutes.
Sold separately at $5Included
Total value
$112
Your price
$7
Charged as AED 27
All three bonuses at no extra cost
Who it's for
Where are you in the buying decision?
Still exploring
"Is this even the right time?"
You'll find out whether the timing is right for you, and leave with a written plan or a confident decision to wait.
Ready to buy
"I want to buy this year"
You'll negotiate on net numbers and pick the right unit in the right project.
Burned before
"I'm not getting caught out again"
You'll see exactly where it went wrong, with a 40-point checklist to run on any deal before your money moves.
It's not for you if:
you want a "best project" handed to you without understanding why · you want a guaranteed return · you've already signed and don't plan to buy again.
About the author
Weeam ElNaggar, known as "Al-Arrab"
"This book is what I tell my clients once the door is closed. You can finish it in a weekend, but what's in it took years. And if you read it and decide not to buy yet, it's done its job."
Simple and clear
What happens after you buy?
1. Check out
Secure payment, in under a minute.
2. Instant access
The book opens in your account, on phone or laptop.
3. Get your plan
From Al-Arrab AI Advisor, whenever it suits you.
Full 30-day money-back guarantee
If you don't think the book was worth it, fill in a short form and get every cent back.
Frequently asked questions
- Why is it priced so low?
- Because we want it in the hands of everyone who's serious about buying. If you later choose to buy through us, that's your call, not a condition.
- Does the book promote specific projects?
- No. There's no "top projects" list and no projects we're marketing. It gives you a method to assess any offer, from anyone.
- I'm a first-time buyer. Is it for me?
- Yes. Every term is explained and every formula comes with a worked example. It focuses on cash purchases and developer payment plans, not mortgages.
- What format is it in?
- An ebook that opens in your account as soon as you pay. Read it on your phone or laptop, in English or Arabic.
- Does the book promise returns?
- No. Anyone promising guaranteed returns in property is selling a fantasy, and that's one of the book's lessons.
Before a decision worth hundreds of thousands, read this first.
The book, 3 bonuses and a 30-day money-back guarantee.
Start reading todayBook + 3 bonusesGeneral educational material, not financial advice, and no returns are promised. Always verify figures with the relevant official authorities before signing anything.